RFC 4288:Media Type Specifications and Registratio...
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8. IANA Procedures for Registering Media Types


   The IANA will only register media types in the standards tree in
   response to a communication from the IESG stating that a given
   registration has been approved.  Vendor and personal types will be
   registered by the IANA automatically and without any formal approval
   process as long as the following minimal conditions are met:

   o  Media types MUST function as an actual media format.  In
      particular, charsets and transfer encodings MUST NOT be registered
      as media types.

   o  All media types MUST have properly formed type and subtype names.
      All type names MUST be defined by a standards-track RFC.  All
      type/subtype name pairs MUST be unique and MUST contain the proper
      tree prefix.

   o  Types registered in the personal tree MUST either provide a format
      specification or a pointer to one.

   o  All media types MUST have a reasonable security considerations
      section.  (It is neither possible nor necessary for the IANA to
      conduct a comprehensive security review of media type
      registrations.  Nevertheless, the IANA has the authority to
      identify obviously incompetent material and return it to the
      submitter for revision.)

   Registrations in the standards tree MUST satisfy the additional
   requirement that they originate from the IETF itself or from another
   standards body recognized as such by the IETF.



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